We are a video marketing & communications strategy company.
Some of our recent work:
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| Square Kilometer Array - Pilot | The HOPE Project | S.A.I.C.A. - "DAVOS 2011" | Walking with Giants |
Did you know?
Global Internet video traffic surpassed global peer-to-peer (P2P) traffic in 2010, and by 2012 Internet video will account for over 50 percent of all internet traffic.
By 2015, there will be nearly three billion internet users and twice as many network-connected devices as people. Internet traffic will quadruple by then, driven mainly by online video, which will increase by seven times.
Adding video to your website makes your site SIX times more likely to convert a “visitor” into a paying customer? This was the result of a recent study by Forrester Research.
Related studies have shown that only TWENTY percent of web visitors will sit and read the majority of the text on a website, but EIGHTY percent will sit and watch the same content when presented in the form of a video.
A company web site is also FIFTY times more likely to be ranked on the front page of Google if it contains video. According to some estimates, by 2012 if a website doesn’t contain video content it won’t feature on Google’s first page of search results.
Because video is the most engaging way to disseminate information, videos placed on a web page not only attract visitors to that website but entice them to stay and watch — building a good score on the search engines, over time, which is vital to reduce the bounce rate and increase the time spent.
Video marketing works, and it works better than most other forms of social media, both in terms of Google ranking, time to front page of Google, audience size (real audience as opposed to Facebook friends!), and actions taken as a result of the video.
Video works best where it provides the creative glue that knits marketing & communications strategies together.
"Television is teaching all the time. It does more educating than the schools and all the institutions of higher learning."
Herbert Marshall McLuhan; educator, philospher and communication theorist.